PR Built for Casinos, Sportsbooks & Gaming
Specialist press distribution for online casinos, sportsbooks, game studios and affiliates, placed on iGaming and betting media and reviewed for the compliance rules this industry demands.
Gambling news needs the right outlets
Most general press distribution networks restrict or reject gambling content. Even when a release gets through, it often lands on sites whose readers have no interest in iGaming.
Our iGaming distribution focuses on publications that cover the gaming and betting industry, from B2B trade media read by operators and suppliers to news sites followed by players and affiliates. The result is coverage that reaches the right people and stays online.
- Accepted contentOutlets selected because they publish gambling-related news.
- Industry reachOperators, suppliers, affiliates and regulators read trade media.
- Affiliate & SEO valueCoverage and links on relevant, niche-aligned domains.
- Brand trustIndependent news coverage helps players trust new brands.
iGaming Segments We Serve
Distribution is matched to your segment and audience.
Online Casinos
Launches, new markets, game releases and promotions news.
Sportsbooks
New betting products, sponsorships and market entries.
Poker & Skill Gaming
Tournaments, platforms and player-focused announcements.
Game Studios & Suppliers
New titles, platform integrations and B2B deals.
Affiliates & Media
Portal launches, acquisitions and partnership news.
Esports & Crypto Casinos
Esports betting, Web3 gaming and crypto casino news.
What You Can Announce
Responsible, compliant gaming PR
Gambling advertising is regulated differently in every market, and outlets set their own rules on top. We review every release before distribution so it respects those rules and protects your licence and reputation.
Final responsibility for regulatory compliance stays with the operator, and your compliance team approves all copy.
- 18+ and responsible gambling messaging included
- No targeting of minors or restricted markets
- No misleading bonus or winnings claims
- Licence details stated accurately
- Outlet acceptance checked before distribution
From Announcement to Coverage
Brief & Markets
Share your news and the jurisdictions you operate in.
Compliance Review
We write or edit the release with required safeguards.
Outlet Matching
We select iGaming outlets that accept your content type.
Publish & Report
Your release goes live and you receive every link.
Frequently Asked Questions
Why do regular PR networks reject gambling releases?
Many general networks and outlets have policies against gambling content. We work with publications that accept iGaming news.
Do you work with crypto casinos?
Yes, provided the operator is legitimate and the content meets outlet rules. Some outlets have additional requirements for crypto gambling.
Can you target specific countries?
Yes. We choose outlets based on your licensed markets and avoid promoting in restricted jurisdictions.
Will my release include responsible gambling messaging?
Yes. We include 18+ and responsible gambling notices, and adjust them for your markets.
Can B2B suppliers use this service?
Yes. Game studios, platform providers and payment suppliers regularly use it for launches and partnerships.
Do you guarantee every outlet will publish?
Outlets confirm acceptance before distribution. If an outlet declines your content, we’ll suggest a suitable alternative.
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Put Your Gaming Brand in the Spotlight
Tell us about your launch or news and your licensed markets, and we’ll plan compliant coverage.